VIA Technologies, Inc

533 Chung Cheng Road 8F | Hsin Tien, Taipei | Taiwan

Tel: (8862) 2218-5452 | Fax: (8862) 2218-5453 |

For Immediate Release

VIA to Enable DDR266 SDRAM Memory Support in Upcoming Products

VIA working with Leading Memory Vendors and Partners on DDR PC2100 SDRAM Module Specifications 

Fremont, CA, April 10, 2000 - VIA Technologies, Inc., today announced it has selected Double Data Rate (DDR266) SDRAM as the memory technology that will follow its successful PC133 for future PC chipsets. DDR266 supported VIA chipsets will be targeted across the PC Market at servers, desktop systems, Value PCs and mobiles. Established on the existing SDRAM industry infrastructure, DDR266 is a rational high performance and cost-efficient solution that allows easy adoption for memory vendors, OEMs and system integrators. In cooperation with key memory suppliers including Micron, Samsung, Hyundai, Infineon, Hitachi, NEC, Mitsubishi, Nanya, Toshiba and others, VIA is proactively participating in every stage of the engineering development of the DDR266 device and PC2100 memory module technology to ensure that VIA's DDR chipset is compliant with current JEDEC DDR SDRAM standards. 

. DDR266 is a sensible evolutionary solution for the PC industry that builds on the existing SDRAM infrastructure, yet makes awesome advances in solving the system performance bottleneck by doubling the memory bandwidth,. said Wen-chi Chen, President and CEO of VIA. . With the PC133 development effort, VIA established itself as a leader in promoting appropriate memory technologies for the PC industry, and we aim to continue in that role by enabling the PC platform's transition to DDR266..

VIA has been operating in close conjunction with Advanced Memory International, Inc. (AMI2), which was created in April 1999 by 20 memory and associated technology suppliers to provide industry leadership, direction and confidence for users of new DRAM technologies. AMI2 has been focusing on bringing new DDR SDRAM systems to market in conjunction with JEDEC Solid-State Technology Association standards.

. AMI2 has completed the DDR SDRAM infrastructure and now we are bringing the memory suppliers, chipset designers and system OEMs together to ensure that there is a practical implementation that is compliant with the JEDEC specification,. said Desi Rhoden, President and CEO of AMI2, and current JEDEC Board Chair. . We want to accelerate market adoption of the new DDR SDRAM JEDEC-standard memory

technology and facilitate the development of support devices such as memory modules, chipsets and clock drivers. VIA is a key partner in that task..

DDR SDRAM will offer a superior solution and migration path from existing SDRAM designs due to its availability, pricing and overall market support. DDR266 doubles the data rate through reading and writing at both the rising and falling edge of the clock, achieving data bandwidth 2X greater than PC133 when running with the same DRAM clock frequency. With peak bandwidth of 2.1GB per second, DDR266 enables system OEMs to build high performance and low latency DRAM subsystems that are suitable for server, workstation, high-end PC and value desktop SMA systems. With a core voltage of only 2.5 Volts compared to conventional SDRAM. s 3.3 volts, DDR266 is a compelling solution for small form factor desktop and notebook applications.

. The performance mid-range SMA segment of the market has an unquenchable thirst for more memory bandwidth,. said Dr. Jon Peddie, President of Jon Peddie Associates (Mill Valley, CA) the leading market research firm tracking digital media. . High-volume, multiple-sourced, backward compatible memory like DDR266 will be most cost-effective and offer the best time-to-market solution without the need for special motherboard designs and testing techniques..

. Because of the existing PC133 SDRAM infrastructure, and the use of the same packaging and processing technologies, DDR 266 presents no significant investment in manufacturing facilities," said Bob Eminian, Vice President for Samsung.  "This means that it will be a simple transition to volume production of DDR SDRAM parts and PC2100 memory modules for the PC market, which we should expect to see in 2H'00..

. Once it goes into production, DDR memory module will be very reasonably priced compared to PC133 SDRAM module,. said Jeff Mailloux, Director of DRAM Marketing for Micron Technology, Inc.  . Just as PC133 was an evolutionary step from PC100, PC2100 logically follows PC133 because of its low cost of implementation. This keeps manufacturing infrastructure costs at a minimum and the consumer is the true price/performance beneficiary..

. We always found that our customers. decisions for DDR SDRAM were based on its excellent price/performance features,. says Chee Ho, Director of Memory Product Marketing of Infineon Technologies, Inc. . And with many millions of DDR SGRAM parts made for the high-end graphics market, Infineon clearly has the expertise to confirm the relative ease of moving from standard SDRAM to DDR SDRAM manufacturing..

. The adoption of DDR SDRAM now will also provide a clear migration path to Virtual Channel(R) DDR-SDRAM and the next generation DDR II SDRAM standard that is

presently in the ballot process at JEDEC,. said Manabu Ando, Assistant General Manager of Memory Engineering, of NEC Electronics, Inc.


About VIA Technologies

VIA Technologies, Inc is the world's leading fabless supplier of PC core logic chipsets, microprocessors, and multimedia and communications chips. VIA delivers value to the PC industry by designing, marketing, and selling high-performance VIA Apollo core logic chipsets for the full range of PC platforms, as well as cost-effective VIA Cyrix processors for Value PCs and Internet Appliances. Its customers include the world's top OEMs, mainboard manufacturers, and system integrators.

VIA is headquartered in Taipei, Taiwan, at the center of the Greater China high-tech manufacturing engine, and has branch offices in the US, China and Europe. The company is listed on the Taiwan Stock Exchange (TSE2388), and achieved annual revenues of US$356 million in 1999.

PR Contacts

US Contact:
Timothy Chen
International Contact:
Richard Brown
(886)-2-2218-5452 #6201


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