Chung Cheng Road 8F | Hsin Tien, Taipei | Taiwan
(8862) 2218-5452 | Fax: (8862) 2218-5453 | http://www.viatech.com
For Immediate Release
VIA to Enable DDR266 SDRAM Memory Support in
VIA working with Leading Memory Vendors and Partners on DDR PC2100 SDRAM Module Specifications
Fremont, CA, April 10, 2000 - VIA Technologies, Inc., today announced it has selected Double Data Rate (DDR266) SDRAM as the memory technology that will follow its successful PC133 for future PC chipsets. DDR266 supported VIA chipsets will be targeted across the PC Market at servers, desktop systems, Value PCs and mobiles. Established on the existing SDRAM industry infrastructure, DDR266 is a rational high performance and cost-efficient solution that allows easy adoption for memory vendors, OEMs and system integrators. In cooperation with key memory suppliers including Micron, Samsung, Hyundai, Infineon, Hitachi, NEC, Mitsubishi, Nanya, Toshiba and others, VIA is proactively participating in every stage of the engineering development of the DDR266 device and PC2100 memory module technology to ensure that VIA's DDR chipset is compliant with current JEDEC DDR SDRAM standards.
. DDR266 is
a sensible evolutionary solution for the PC industry that builds on the existing
SDRAM infrastructure, yet makes awesome advances in solving the system performance
bottleneck by doubling the memory bandwidth,. said Wen-chi Chen, President
and CEO of VIA. . With the PC133 development effort, VIA established
itself as a leader in promoting appropriate memory technologies for the PC
industry, and we aim to continue in that role by enabling the PC platform's
transition to DDR266..
has been operating in close conjunction with Advanced Memory International, Inc.
(AMI2), which was created in April 1999 by 20 memory and associated technology
suppliers to provide industry leadership, direction and confidence for users of
new DRAM technologies. AMI2 has been focusing on bringing new DDR SDRAM systems
to market in conjunction with JEDEC Solid-State Technology Association
. AMI2 has
completed the DDR SDRAM infrastructure and now we are bringing the memory suppliers,
chipset designers and system OEMs together to ensure that there is a practical
implementation that is compliant with the JEDEC specification,. said Desi
Rhoden, President and CEO of AMI2, and current JEDEC Board Chair. . We
want to accelerate market adoption of the new DDR SDRAM JEDEC-standard memory
and facilitate the development of support devices such as memory modules,
chipsets and clock drivers. VIA is a key partner in that task..
will offer a superior solution and migration path from existing SDRAM designs
due to its availability, pricing and overall market support. DDR266 doubles
the data rate through reading and writing at both the rising and falling edge
of the clock, achieving data bandwidth 2X greater than PC133 when running with
the same DRAM clock frequency. With peak bandwidth of 2.1GB per second, DDR266
enables system OEMs to build high performance and low latency DRAM subsystems
that are suitable for server, workstation, high-end PC and value desktop
SMA systems. With a core voltage of only 2.5 Volts compared to conventional
SDRAM. s 3.3 volts, DDR266 is a compelling solution for small form
factor desktop and notebook applications.
. The performance
mid-range SMA segment of the market has an unquenchable thirst for more
memory bandwidth,. said Dr. Jon Peddie, President of Jon Peddie Associates
(Mill Valley, CA) the leading market research firm tracking digital media.
. High-volume, multiple-sourced, backward compatible memory like DDR266
will be most cost-effective and offer the best time-to-market solution without
the need for special motherboard designs and testing techniques..
. Because of the existing PC133 SDRAM infrastructure, and the use
of the same packaging and processing technologies, DDR 266 presents no
significant investment in manufacturing facilities," said Bob Eminian, Vice President for Samsung.
"This means that it will be a simple transition to volume production
of DDR SDRAM parts and PC2100 memory modules for the PC market, which we should
expect to see in 2H'00..
. Once it goes into production, DDR memory
module will be very reasonably priced compared to PC133 SDRAM module,. said Jeff Mailloux, Director
of DRAM Marketing for Micron Technology, Inc.
. Just as PC133 was an evolutionary step from PC100, PC2100 logically
follows PC133 because of its low cost of implementation. This keeps
manufacturing infrastructure costs at a minimum and the consumer is the true
. We always
found that our customers. decisions for DDR SDRAM were based on its excellent
price/performance features,. says Chee Ho, Director of Memory Product
Marketing of Infineon Technologies, Inc. . And with many millions of
DDR SGRAM parts made for the high-end graphics market, Infineon clearly has the
expertise to confirm the relative ease of moving from standard SDRAM to DDR
. The adoption of
DDR SDRAM now will also provide a clear migration path to Virtual Channel(R) DDR-SDRAM
and the next generation DDR II SDRAM standard that is
presently in the
ballot process at JEDEC,. said Manabu Ando, Assistant General Manager of Memory
Engineering, of NEC Electronics, Inc.
VIA Technologies, Inc is the
world's leading fabless supplier of PC core logic chipsets, microprocessors, and
multimedia and communications chips. VIA delivers value to the PC industry by
designing, marketing, and selling high-performance VIA Apollo core logic
chipsets for the full range of PC platforms, as well as cost-effective VIA CyrixÒ
processors for Value PCs and Internet Appliances. Its customers include the
world's top OEMs, mainboard manufacturers, and system integrators.
VIA is headquartered in
Taipei, Taiwan, at the center of the Greater China high-tech manufacturing
engine, and has branch offices in the US, China and Europe. The company is
listed on the Taiwan Stock Exchange (TSE2388), and achieved annual revenues of
US$356 million in 1999.
reporters, editors and writers: VIA is spelled in ALL CAPS.